Bona Fide Color

#304471

Bona Fide is calm, cool-toned shade of blue cyan. It is better contrasting with white. This color combines beautifully with orange, mid green or red magenta

Inverse Color #cfbb8e
Complementary Color #715d30
Color Shade: blue cyan (221.54° hue)
Color Temperature: cool
Lightness: 31.57% (better contrasting with white)
Bona Fide Color Sample
Bona Fide Color Sample

Better Alternatives To #304471

If you're looking for a similar blue cyan shade, there are some better alternatives to Bona Fide Color. The Space Cadet color for instance is a darker and a bit more vibrant option, however this color has a cool cyan bias. Consider a lighter and more saturated alternative called Bright Cobalt (#385d8d) for more energetic effect. Try Delft as it also a bit more faded and calm.

Complementary Palette

#715d30 is the best complementary color to Bona Fide. Orange shades generally complement the blue cyan hues best as they are found on the opposite end of the color wheel. The most popular #304471 complementary color is Shingle Fawn, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of mid cyan, blue cyan, and mid blue colors offers a soft combination of similar cool shades. The analogous colors of San Juan are #306471 and #3c3071. Thus found on the left and right of #304471 on the color wheel with a 30° gap. Consider matching Casal and Jacarta colors as they work well with Bona Fide.

Split-complementary Palette

The split-complementary Bona Fide palette consists of #647130 and #713c30 colors. They can be found 30° apart on either side of the complementary color (#715d30). Try Pesto and Spice colors in combination with #304471, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #304471 offers a combination of yellow green and red magenta shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Bona Fide. Thus Chalet Green and Finn giving maximum hue separation to use all three together.

Square Palette

The square color palette of Bona Fide contains three additional colors. Thus, complementary Shingle Fawn, Finn, and Goblin split by 90° on the color wheel. #304471 square combo is a palette of blue cyan, mid magenta, orange and mid green shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Bona Fide tetradic combo consists of orange complementary color (#715d30) and two others. The Finn is positioned 120° clockwise from the primary color and Amazon – 120° from the complementary Shingle Fawn. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #713043 and #30715d.

Conversion Table

In a RGB color space, hex #304471 is made of 21% red, 30% green and 49% blue. In a HSL mode Bona Fide has a hue angle of 221.54°, a saturation of 40.37% and a lightness of 31.57%. In a CMYK space (used in printing only), hex #304471 is made of 25.49% cyan, 17.64% magenta, 0% yellow and 55.69% black ink.

HEX #304471
RGB Decimal rgb(48,68,113)
RGB Percentage 21%, 30%, 49%
CMYK 25.49, 17.64, 0, 55.69
HSL hsl(221.54,40.37%,31.57%)
HSV (or HSB) hsv(221.54,57.52%,44.31%)
CIE-LAB lab(29.2983,6.7416,-28.4021)
XYZ xyz(6.2667,5.9549,16.4419)
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