90% Cocoa Color

#3d1c02

90% Cocoa is soft, warm-toned shade of warm red. It is better contrasting with white. This color combines beautifully with cool cyan, cool magenta or cool green

Inverse Color #c2e3fd
Complementary Color #02223d
Color Shade: warm red (26.44° hue)
Color Temperature: warm
Lightness: 12.35% (better contrasting with white)
90% Cocoa Color Sample
90% Cocoa Color Sample

Better Alternatives To #3d1c02

If you're looking for a similar warm red shade, there are some better alternatives to 90% Cocoa Color. The Brown Bramble color for instance is a lighter and a bit more faded option, however this color has a mid red bias. Consider a lighter and more saturated alternative called Stirland Mud (#492b00) for more energetic effect. Try Carnaby Tan as it also a bit more vibrant and energetic.

Complementary Palette

#02223d is the best complementary color to 90% Cocoa. Cool cyan shades generally complement the warm red hues best as they are found on the opposite end of the color wheel. The most popular #3d1c02 complementary color is Midnight, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of cool red, warm red, and warm yellow colors offers a soft combination of similar warm shades. The analogous colors of Brown Pod are #3d0205 and #3d3902. Thus found on the left and right of #3d1c02 on the color wheel with a 30° gap. Consider matching Chocolate and Madras colors as they work well with 90% Cocoa.

Split-complementary Palette

The split-complementary 90% Cocoa palette consists of #02053d and #023d39 colors. They can be found 30° apart on either side of the complementary color (#02223d). Try Stratos and Sherwood Green colors in combination with #3d1c02, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #3d1c02 offers a combination of warm blue and cool green shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the 90% Cocoa. Thus Tolopea and County Green giving maximum hue separation to use all three together.

Square Palette

The square color palette of 90% Cocoa contains three additional colors. Thus, complementary Midnight, Deep Fir, and Mardi Gras split by 90° on the color wheel. #3d1c02 square combo is a palette of warm red, warm green, cool cyan and cool magenta shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. 90% Cocoa tetradic combo consists of cool cyan complementary color (#02223d) and two others. The County Green is positioned 120° clockwise from the primary color and Barossa – 120° from the complementary Midnight. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #023d1c and #3d0222.

Conversion Table

In a RGB color space, hex #3d1c02 is made of 67% red, 31% green and 2% blue. In a HSL mode 90% Cocoa has a hue angle of 26.44°, a saturation of 93.65% and a lightness of 12.35%. In a CMYK space (used in printing only), hex #3d1c02 is made of 0% cyan, 12.94% magenta, 23.14% yellow and 76.08% black ink.

HEX #3d1c02
RGB Decimal rgb(61,28,2)
RGB Percentage 67%, 31%, 2%
CMYK 0, 12.94, 23.14, 76.08
HSL hsl(26.44,93.65%,12.35%)
HSV (or HSB) hsv(26.44,96.72%,23.92%)
CIE-LAB lab(14.5518,13.9873,20.9959)
XYZ xyz(2.3507,1.827,0.2862)
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