Venture Violet Color

#7381b3

Venture Violet is pale, cool-toned shade of cool blue. It is better contrasting with white. This color combines beautifully with warm yellow, cool green or cool red

Inverse Color #8c7e4c
Complementary Color #b3a472
Color Shade: cool blue (226.88° hue)
Color Temperature: cool
Lightness: 57.65% (better contrasting with white)
Venture Violet Color Sample
Venture Violet Color Sample

Better Alternatives To #7381b3

If you're looking for a similar cool blue shade, there are some better alternatives to Venture Violet Color. The Bluebonnet Frost color for instance is a darker and a bit more vibrant option, however this color has a blue cyan bias. Consider a lighter and more soft alternative called Forever Blue (#899bb8) for more calm effect. Try Evening Lagoon as it also a bit more vibrant and energetic.

Complementary Palette

#b3a472 is the best complementary color to Venture Violet. Warm yellow shades generally complement the cool blue hues best as they are found on the opposite end of the color wheel. The most popular #7381b3 complementary color is Mongoose, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of cool cyan, cool blue, and warm blue colors offers a soft combination of similar cool shades. The analogous colors of Wild Blue Yonder are #72a0b3 and #8472b3. Thus found on the left and right of #7381b3 on the color wheel with a 30° gap. Consider matching Neptune and Purple Mountain's Majesty colors as they work well with Venture Violet.

Split-complementary Palette

The split-complementary Venture Violet palette consists of #a0b372 and #b38472 colors. They can be found 30° apart on either side of the complementary color (#b3a472). Try Green Smoke and Sandal colors in combination with #7381b3, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #7381b3 offers a combination of warm green and cool red shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Venture Violet. Thus Chelsea Cucumber and Turkish Rose giving maximum hue separation to use all three together.

Square Palette

The square color palette of Venture Violet contains three additional colors. Thus, complementary Mongoose, Bouquet, and Silver Tree split by 90° on the color wheel. #7381b3 square combo is a palette of cool blue, warm magenta, warm yellow and cool green shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Venture Violet tetradic combo consists of warm yellow complementary color (#b3a472) and two others. The Turkish Rose is positioned 120° clockwise from the primary color and Acapulco – 120° from the complementary Mongoose. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #b37281 and #72b3a5.

Conversion Table

In a RGB color space, hex #7381b3 is made of 27% red, 30% green and 42% blue. In a HSL mode Venture Violet has a hue angle of 226.88°, a saturation of 29.63% and a lightness of 57.65%. In a CMYK space (used in printing only), hex #7381b3 is made of 25.1% cyan, 19.61% magenta, 0% yellow and 29.8% black ink.

HEX #7381b3
RGB Decimal rgb(115,129,179)
RGB Percentage 27%, 30%, 42%
CMYK 25.1, 19.61, 0, 29.8
HSL hsl(226.88,29.63%,57.65%)
HSV (or HSB) hsv(226.88,35.75%,70.2%)
CIE-LAB lab(54.6579,7.2757,-28.0232)
XYZ xyz(23.0572,22.6,45.7948)
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