Identity is pale, cool-toned shade of blue cyan. It is better contrasting with white. This color combines beautifully with orange, mid green or red magenta
| Inverse Color | #876f53 |
| Complementary Color | #ac9477 |
| Color Shade: | blue cyan (212.31° hue) |
| Color Temperature: | cool |
| Lightness: | 57.25% (better contrasting with white) |
If you're looking for a similar blue cyan shade, there are some better alternatives to Identity Color. The Pool Bar color for instance is a lighter and a bit more vibrant option, however this color has a cool cyan bias. Consider a lighter and more soft alternative called Ashen Wind (#94a9b7) for more calm effect. Try Nepal as it also a bit more faded and calm.
#ac9477 is the best complementary color to Identity. Orange shades generally complement the blue cyan hues best as they are found on the opposite end of the color wheel. The most popular #7890ac complementary color is Sandrift, as it offers maximum contrast and grab the viewer's attention.
The analogous palette of mid cyan, blue cyan, and mid blue colors offers a soft combination of similar cool shades. The analogous colors of Bermuda Gray are #77a9ac and #7977ac. Thus found on the left and right of #7890ac on the color wheel with a 30° gap. Consider matching Gulf Stream and Kimberly colors as they work well with Identity.
The split-complementary Identity palette consists of #aaac77 and #ac7977 colors. They can be found 30° apart on either side of the complementary color (#ac9477). Try Green Smoke and Coral Tree colors in combination with #7890ac, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.
The triadic palette of #7890ac offers a combination of yellow green and red magenta shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Identity. Thus Green Smoke and Bouquet giving maximum hue separation to use all three together.
The square color palette of Identity contains three additional colors. Thus, complementary Sandrift, Bouquet, and Bay Leaf split by 90° on the color wheel. #7890ac square combo is a palette of blue cyan, mid magenta, orange and mid green shades that work together well.
The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Identity tetradic combo consists of orange complementary color (#ac9477) and two others. The Bouquet is positioned 120° clockwise from the primary color and Acapulco – 120° from the complementary Sandrift. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #ac778f and #77ac94.
In a RGB color space, hex #7890ac is made of 28% red, 33% green and 39% blue. In a HSL mode Identity has a hue angle of 212.31°, a saturation of 23.85% and a lightness of 57.25%. In a CMYK space (used in printing only), hex #7890ac is made of 20.39% cyan, 10.98% magenta, 0% yellow and 32.55% black ink.
| HEX | #7890ac |
| RGB Decimal | rgb(120,144,172) |
| RGB Percentage | 28%, 33%, 39% |
| CMYK | 20.39, 10.98, 0, 32.55 |
| HSL | hsl(212.31,23.85%,57.25%) |
| HSV (or HSB) | hsv(212.31,30.23%,67.45%) |
| CIE-LAB | lab(58.8985,-1.7742,-17.4845) |
| XYZ | xyz(25.1654,26.9181,42.8991) |