Rich and Rare Color

#977540

Rich and Rare is calm, warm-toned shade of orange. It is better contrasting with white. This color combines beautifully with blue cyan, mid magenta or green cyan

Inverse Color #688abf
Complementary Color #406197
Color Shade: orange (36.55° hue)
Color Temperature: warm
Lightness: 42.16% (better contrasting with white)
Rich and Rare Color Sample
Rich and Rare Color Sample

Better Alternatives To #977540

If you're looking for a similar orange shade, there are some better alternatives to Rich and Rare Color. The Luxor Gold color for instance is a lighter and a bit more vibrant option, however this color has a warm red bias. Consider a lighter and more soft alternative called Asian Pear (#ae9156) for more calm effect. Try Golden Egg as it also a bit more faded and calm.

Complementary Palette

#406197 is the best complementary color to Rich and Rare. Blue cyan shades generally complement the orange hues best as they are found on the opposite end of the color wheel. The most popular #977540 complementary color is San Marino, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of mid red, orange, and mid yellow colors offers a soft combination of similar warm shades. The analogous colors of Cape Palliser are #974940 and #8d9740. Thus found on the left and right of #977540 on the color wheel with a 30° gap. Consider matching Tosca and Sycamore colors as they work well with Rich and Rare.

Split-complementary Palette

The split-complementary Rich and Rare palette consists of #494097 and #408d97 colors. They can be found 30° apart on either side of the complementary color (#406197). Try Gigas and Wedgewood colors in combination with #977540, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #977540 offers a combination of violet and green cyan shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Rich and Rare. Thus Royal Purple and Ocean Green giving maximum hue separation to use all three together.

Square Palette

The square color palette of Rich and Rare contains three additional colors. Thus, complementary San Marino, Chateau Green, and Plum split by 90° on the color wheel. #977540 square combo is a palette of orange, mid green, blue cyan and mid magenta shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Rich and Rare tetradic combo consists of blue cyan complementary color (#406197) and two others. The Ocean Green is positioned 120° clockwise from the primary color and Vin Rouge – 120° from the complementary San Marino. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #409774 and #974061.

Conversion Table

In a RGB color space, hex #977540 is made of 45% red, 35% green and 19% blue. In a HSL mode Rich and Rare has a hue angle of 36.55°, a saturation of 40.47% and a lightness of 42.16%. In a CMYK space (used in printing only), hex #977540 is made of 0% cyan, 13.34% magenta, 34.12% yellow and 40.78% black ink.

HEX #977540
RGB Decimal rgb(151,117,64)
RGB Percentage 45%, 35%, 19%
CMYK 0, 13.34, 34.12, 40.78
HSL hsl(36.55,40.47%,42.16%)
HSV (or HSB) hsv(36.55,57.62%,59.22%)
CIE-LAB lab(51.4644,6.8441,34.0039)
XYZ xyz(20.0492,19.6721,7.5909)
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