Goji Berry Color

#b91228

Goji Berry is deep, warm-toned shade of cool red. It is better contrasting with white. This color combines beautifully with warm cyan, warm blue or warm green

Inverse Color #46edd7
Complementary Color #11b9a3
Color Shade: cool red (352.1° hue)
Color Temperature: warm
Lightness: 39.8% (better contrasting with white)
Goji Berry Color Sample
Goji Berry Color Sample

Better Alternatives To #b91228

If you're looking for a similar cool red shade, there are some better alternatives to Goji Berry Color. The Carmoisine color for instance is a lighter and a bit more faded option, however this color has a red magenta bias. Consider a lighter and more saturated alternative called Red Herring (#dd1144) for more energetic effect. Try Stizza as it also a bit more vibrant and energetic.

Complementary Palette

#11b9a3 is the best complementary color to Goji Berry. Warm cyan shades generally complement the cool red hues best as they are found on the opposite end of the color wheel. The most popular #b91228 complementary color is Mountain Meadow, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of warm magenta, cool red, and warm red colors offers a soft combination of similar warm shades. The analogous colors of Shiraz are #b9117b and #b94f11. Thus found on the left and right of #b91228 on the color wheel with a 30° gap. Consider matching Red Violet and Fiery Orange colors as they work well with Goji Berry.

Split-complementary Palette

The split-complementary Goji Berry palette consists of #117bb9 and #11b94f colors. They can be found 30° apart on either side of the complementary color (#11b9a3). Try Denim and Malachite colors in combination with #b91228, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #b91228 offers a combination of cool blue and warm green shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Goji Berry. Thus Torea Bay and Christi giving maximum hue separation to use all three together.

Square Palette

The square color palette of Goji Berry contains three additional colors. Thus, complementary Mountain Meadow, Lima, and Blue Gem split by 90° on the color wheel. #b91228 square combo is a palette of cool red, cool yellow, warm cyan and warm blue shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Goji Berry tetradic combo consists of warm cyan complementary color (#11b9a3) and two others. The Christi is positioned 120° clockwise from the primary color and Seance – 120° from the complementary Mountain Meadow. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #28b911 and #a211b9.

Conversion Table

In a RGB color space, hex #b91228 is made of 76% red, 7% green and 16% blue. In a HSL mode Goji Berry has a hue angle of 352.1°, a saturation of 82.27% and a lightness of 39.8%. In a CMYK space (used in printing only), hex #b91228 is made of 0% cyan, 65.49% magenta, 56.86% yellow and 27.45% black ink.

HEX #b91228
RGB Decimal rgb(185,18,40)
RGB Percentage 76%, 7%, 16%
CMYK 0, 65.49, 56.86, 27.45
HSL hsl(352.1,82.27%,39.8%)
HSV (or HSB) hsv(352.1,90.27%,72.55%)
CIE-LAB lab(39.4117,61.5298,34.9615)
XYZ xyz(20.6069,10.9001,3.0253)
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