Brown is a natural color, which generally makes it appealing to the eye and often evokes feelings of warmth and comfort. But it can also be unappealing or even disgusting if it is the wrong shade.
The key to using brown successfully in your design is choosing the right brown shades and pairing them with other colors that complement them. You can pair this color with yellow ochre, burnt sienna, or other earth tones to create something reminiscent of the Old West or an old European village. It's also great when paired with dark blues, reds, and other warm colors.
Brown is a very common color in graphic design that appears in just about every design project, whether it's in the form of a rich dark chocolate or a lighter tan shade. Here are some of the most popular brown shades: