Pastels have been used by artists for centuries and are some of the first pigments made by humans. Pale, soft shades of blue, pink, green and yellow are often associated with spring and Easter festivities.
In graphic design, pastels are making a comeback. The softness and quietness of these colors helps to convey a sense of calmness and warmth but also of luxury and exclusivity. Using pastel colors in design is a great idea when you need to achieve a delicate, romantic or relaxing feel. The best thing about pastels is that they are so versatile. They can be paired with almost any color, making them easy to incorporate in any design scheme.
Pastels are a soft and soothing choice for design projects. They're a great option for projects that call for more subdued tones but still want to stand out. Designers are increasingly pairing pastels with darker shades such as black and grey to add contrast.
If you’re looking for a touch of softness and calm, but don’t want to use a pure white, consider using one of these popular pastel colors: