Brandeis Blue Color

#0070ff

Brandeis Blue is vivid, cool-toned shade of blue cyan. It is better contrasting with white. This color combines beautifully with orange, mid green or red magenta

Inverse Color #ff8f00
Complementary Color #ff8e00
Color Shade: blue cyan (213.65° hue)
Color Temperature: cool
Lightness: 50% (better contrasting with white)
Brandeis Blue Color Sample
Brandeis Blue Color Sample

Better Alternatives To #0070ff

If you're looking for a similar blue cyan shade, there are some better alternatives to Brandeis Blue Color. The Nīlā Blue color for instance is a darker and a bit more faded option, however this color has a cool cyan bias. Consider a lighter and more soft alternative called Light Shōjin Blue (#1155ff) for more calm effect. Try Opulent Blue as it also a bit more faded and calm.

Complementary Palette

#ff8e00 is the best complementary color to Brandeis Blue. Orange shades generally complement the blue cyan hues best as they are found on the opposite end of the color wheel. The most popular #0070ff complementary color is Pizazz, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of mid cyan, blue cyan, and mid blue colors offers a soft combination of similar cool shades. The analogous colors of Blue Ribbon are #00efff and #0f00ff. Thus found on the left and right of #0070ff on the color wheel with a 30° gap. Consider matching Cyan / Aqua and Blue colors as they work well with Brandeis Blue.

Split-complementary Palette

The split-complementary Brandeis Blue palette consists of #efff00 and #ff0f00 colors. They can be found 30° apart on either side of the complementary color (#ff8e00). Try Chartreuse Yellow and Red colors in combination with #0070ff, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #0070ff offers a combination of yellow green and red magenta shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Brandeis Blue. Thus Bright Green and Rose giving maximum hue separation to use all three together.

Square Palette

The square color palette of Brandeis Blue contains three additional colors. Thus, complementary Pizazz, Magenta / Fuchsia, and Green split by 90° on the color wheel. #0070ff square combo is a palette of blue cyan, mid magenta, orange and mid green shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Brandeis Blue tetradic combo consists of orange complementary color (#ff8e00) and two others. The Rose is positioned 120° clockwise from the primary color and Spring Green – 120° from the complementary Pizazz. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #ff0070 and #00ff8f.

Conversion Table

In a RGB color space, hex #0070ff is made of 0% red, 31% green and 69% blue. In a HSL mode Brandeis Blue has a hue angle of 213.65°, a saturation of 100% and a lightness of 50%. In a CMYK space (used in printing only), hex #0070ff is made of 100% cyan, 56.08% magenta, 0% yellow and 0% black ink.

HEX #0070ff
RGB Decimal rgb(0,112,255)
RGB Percentage 0%, 31%, 69%
CMYK 100, 56.08, 0, 0
HSL hsl(213.65,100%,50%)
HSV (or HSB) hsv(213.65,100%,100%)
CIE-LAB lab(50.4622,28.869,-77.84)
XYZ xyz(23.8442,18.8083,96.9814)
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