Align Color

#00728d

Align is calm, cool-toned shade of mid cyan. It is better contrasting with white. This color combines beautifully with mid red, yellow green or mid magenta

Inverse Color #ff8d72
Complementary Color #8d1b00
Color Shade: mid cyan (191.49° hue)
Color Temperature: cool
Lightness: 27.65% (better contrasting with white)
Align Color Sample
Align Color Sample

Better Alternatives To #00728d

If you're looking for a similar mid cyan shade, there are some better alternatives to Align Color. The Deep Lake color for instance is a darker and a bit more faded option, however this color has a warm cyan bias. Consider a lighter and more soft alternative called Cloisonne (#0075af) for more calm effect. Try Tahitian Treat as it also a bit more faded and calm.

Complementary Palette

#8d1b00 is the best complementary color to Align. Mid red shades generally complement the mid cyan hues best as they are found on the opposite end of the color wheel. The most popular #00728d complementary color is Red Berry, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of green cyan, mid cyan, and blue cyan colors offers a soft combination of similar cool shades. The analogous colors of Blue Lagoon are #008d61 and #002b8d. Thus found on the left and right of #00728d on the color wheel with a 30° gap. Consider matching Deep Sea and Resolution Blue colors as they work well with Align.

Split-complementary Palette

The split-complementary Align palette consists of #8d6100 and #8d002b colors. They can be found 30° apart on either side of the complementary color (#8d1b00). Try Brown and Burgundy colors in combination with #00728d, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #00728d offers a combination of mid yellow and mid magenta shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Align. Thus Limeade and Fresh Eggplant giving maximum hue separation to use all three together.

Square Palette

The square color palette of Align contains three additional colors. Thus, complementary Red Berry, Purple, and Japanese Laurel split by 90° on the color wheel. #00728d square combo is a palette of mid cyan, violet, mid red and yellow green shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Align tetradic combo consists of mid red complementary color (#8d1b00) and two others. The Fresh Eggplant is positioned 120° clockwise from the primary color and Fun Green – 120° from the complementary Red Berry. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #8d0071 and #008d1b.

Conversion Table

In a RGB color space, hex #00728d is made of 0% red, 45% green and 55% blue. In a HSL mode Align has a hue angle of 191.49°, a saturation of 100% and a lightness of 27.65%. In a CMYK space (used in printing only), hex #00728d is made of 55.29% cyan, 10.58% magenta, 0% yellow and 44.71% black ink.

HEX #00728d
RGB Decimal rgb(0,114,141)
RGB Percentage 0%, 45%, 55%
CMYK 55.29, 10.58, 0, 44.71
HSL hsl(191.49,100%,27.65%)
HSV (or HSB) hsv(191.49,100%,55.29%)
CIE-LAB lab(44.1722,-16.9997,-22.4042)
XYZ xyz(10.825,13.9577,27.3229)
;