Pure Passion Color

#b40039

Pure Passion is deep, warm-toned shade of red magenta. It is better contrasting with white. This color combines beautifully with green cyan, mid blue or yellow green

Inverse Color #4bffc6
Complementary Color #00b47b
Color Shade: red magenta (341° hue)
Color Temperature: warm
Lightness: 35.29% (better contrasting with white)
Pure Passion Color Sample
Pure Passion Color Sample

Better Alternatives To #b40039

If you're looking for a similar red magenta shade, there are some better alternatives to Pure Passion Color. The Purple Red color for instance is a darker and a bit more faded option, however this color has a warm magenta bias. Consider a darker and more soft alternative called Macabre (#880033) for more calm effect. Try Celestial Pink as it also a bit more faded and calm.

Complementary Palette

#00b47b is the best complementary color to Pure Passion. Green cyan shades generally complement the red magenta hues best as they are found on the opposite end of the color wheel. The most popular #b40039 complementary color is Jade, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of mid magenta, red magenta, and mid red colors offers a soft combination of similar warm shades. The analogous colors of Shiraz are #b40092 and #b42000. Thus found on the left and right of #b40039 on the color wheel with a 30° gap. Consider matching Flirt and Milano Red colors as they work well with Pure Passion.

Split-complementary Palette

The split-complementary Pure Passion palette consists of #0092b4 and #00b421 colors. They can be found 30° apart on either side of the complementary color (#00b47b). Try Bondi Blue and Green Haze colors in combination with #b40039, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #b40039 offers a combination of blue cyan and yellow green shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Pure Passion. Thus International Klein Blue and Limeade giving maximum hue separation to use all three together.

Square Palette

The square color palette of Pure Passion contains three additional colors. Thus, complementary Jade, Pistachio, and Dark Blue split by 90° on the color wheel. #b40039 square combo is a palette of red magenta, mid yellow, green cyan and mid blue shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Pure Passion tetradic combo consists of green cyan complementary color (#00b47b) and two others. The Limeade is positioned 120° clockwise from the primary color and Purple – 120° from the complementary Jade. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #38b400 and #7b00b4.

Conversion Table

In a RGB color space, hex #b40039 is made of 76% red, 0% green and 24% blue. In a HSL mode Pure Passion has a hue angle of 341°, a saturation of 100% and a lightness of 35.29%. In a CMYK space (used in printing only), hex #b40039 is made of 0% cyan, 70.59% magenta, 48.24% yellow and 29.41% black ink.

HEX #b40039
RGB Decimal rgb(180,0,57)
RGB Percentage 76%, 0%, 24%
CMYK 0, 70.59, 48.24, 29.41
HSL hsl(341,100%,35.29%)
HSV (or HSB) hsv(341,100%,70.59%)
CIE-LAB lab(37.8401,63.1332,22.3241)
XYZ xyz(19.5609,9.9987,4.7699)
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