Amazon Color

#387b54

Amazon is calm, warm-toned shade of cool green. It is better contrasting with white. This color combines beautifully with warm magenta, warm yellow or warm blue

Inverse Color #c784ab
Complementary Color #7a385f
Color Shade: cool green (145.07° hue)
Color Temperature: warm
Lightness: 35.1% (better contrasting with white)
Amazon Color Sample
Amazon Color Sample

Better Alternatives To #387b54

If you're looking for a similar cool green shade, there are some better alternatives to Amazon Color. The Black Pine Green color for instance is a darker and a bit more faded option, however this color has a mid green bias. Consider a lighter and more saturated alternative called Illuminati Green (#419168) for more energetic effect. Try Poker Green as it also a bit more faded and calm.

Complementary Palette

#7a385f is the best complementary color to Amazon. Warm magenta shades generally complement the cool green hues best as they are found on the opposite end of the color wheel. The most popular #387b54 complementary color is Cosmic, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of warm green, cool green, and warm cyan colors offers a soft combination of similar warm shades. The analogous colors of Amazon are #3d7a38 and #387a75. Thus found on the left and right of #387b54 on the color wheel with a 30° gap. Consider matching Fern Green and Oracle colors as they work well with Amazon.

Split-complementary Palette

The split-complementary Amazon palette consists of #7a383d and #75387a colors. They can be found 30° apart on either side of the complementary color (#7a385f). Try Lotus and Eminence colors in combination with #387b54, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #387b54 offers a combination of warm red and warm blue shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Amazon. Thus Shingle Fawn and Victoria giving maximum hue separation to use all three together.

Square Palette

The square color palette of Amazon contains three additional colors. Thus, complementary Cosmic, East Bay, and Pesto split by 90° on the color wheel. #387b54 square combo is a palette of cool green, cool blue, warm magenta and warm yellow shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Amazon tetradic combo consists of warm magenta complementary color (#7a385f) and two others. The Victoria is positioned 120° clockwise from the primary color and Chalet Green – 120° from the complementary Cosmic. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #53387a and #5f7a38.

Conversion Table

In a RGB color space, hex #387b54 is made of 21% red, 47% green and 32% blue. In a HSL mode Amazon has a hue angle of 145.07°, a saturation of 37.43% and a lightness of 35.1%. In a CMYK space (used in printing only), hex #387b54 is made of 26.28% cyan, 0% magenta, 15.3% yellow and 51.76% black ink.

HEX #387b54
RGB Decimal rgb(56,123,84)
RGB Percentage 21%, 47%, 32%
CMYK 26.28, 0, 15.3, 51.76
HSL hsl(145.07,37.43%,35.1%)
HSV (or HSB) hsv(145.07,54.47%,48.24%)
CIE-LAB lab(46.5076,-30.9409,15.009)
XYZ xyz(10.3141,15.6468,10.864)
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