Rum Color


Rum is pale, cool-toned shade of warm blue. It is better contrasting with white. This color combines beautifully with cool yellow, warm cyan or warm red

Inverse Color #869676
Complementary Color #798969
Color Shade: warm blue (270° hue)
Color Temperature: cool
Lightness: 47.45% (better contrasting with white)
Rum Color Sample
Rum Color Sample

Better Alternatives To #796989

If you're looking for a similar warm blue shade, there are some better alternatives to Rum Color. The Exotic Purple color for instance is a darker and a bit more vibrant option, however this color has a mid blue bias. Consider a lighter and more soft alternative called Dusky Grape (#877f95) for more calm effect. Try Violet Vibes as it also a bit more faded and calm.

Complementary Palette

#798969 is the best complementary color to Rum. Cool yellow shades generally complement the warm blue hues best as they are found on the opposite end of the color wheel. The most popular #796989 complementary color is Camouflage Green, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of cool blue, warm blue, and cool magenta colors offers a soft combination of similar cool shades. The analogous colors of Rum are #696989 and #896989. Thus found on the left and right of #796989 on the color wheel with a 30° gap. Consider matching Storm Gray and Old Lavender colors as they work well with Rum.

Split-complementary Palette

The split-complementary Rum palette consists of #698969 and #898969 colors. They can be found 30° apart on either side of the complementary color (#798969). Try Glade Green and Avocado colors in combination with #796989, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #796989 offers a combination of cool green and warm red shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Rum. Thus Viridian Green and Makara giving maximum hue separation to use all three together.

Square Palette

The square color palette of Rum contains three additional colors. Thus, complementary Camouflage Green, Opium, and Juniper split by 90° on the color wheel. #796989 square combo is a palette of warm blue, mid red, cool yellow and warm cyan shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Rum tetradic combo consists of cool yellow complementary color (#798969) and two others. The Makara is positioned 120° clockwise from the primary color and Slate Gray – 120° from the complementary Camouflage Green. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #897969 and #697889.

Conversion Table

In a RGB color space, hex #796989 is made of 33% red, 29% green and 38% blue. In a HSL mode Rum has a hue angle of 270°, a saturation of 13.22% and a lightness of 47.45%. In a CMYK space (used in printing only), hex #796989 is made of 6.28% cyan, 12.55% magenta, 0% yellow and 46.27% black ink.

HEX #796989
RGB Decimal rgb(121,105,137)
RGB Percentage 33%, 29%, 38%
CMYK 6.28, 12.55, 0, 46.27
HSL hsl(270,13.22%,47.45%)
HSV (or HSB) hsv(270,23.36%,53.73%)
CIE-LAB lab(46.9407,12.8924,-15.291)
XYZ xyz(17.4521,15.9742,25.8304)