Ultraberry Color

#770088

Ultraberry is deep, cool-toned shade of cool magenta. It is better contrasting with white. This color combines beautifully with warm green, cool cyan or warm yellow

Inverse Color #8f7
Complementary Color #180
Color Shade: cool magenta (292.5° hue)
Color Temperature: cool
Lightness: 26.67% (better contrasting with white)
Ultraberry Color Sample
Ultraberry Color Sample

Better Alternatives To #770088

If you're looking for a similar cool magenta shade, there are some better alternatives to Ultraberry Color. The Dark Magenta color for instance is a lighter and a bit more faded option, however this color has a violet bias. Consider a darker and more soft alternative called Purple Dreamer (#660066) for more calm effect. Try Shade of Violet as it also a bit more faded and calm.

Complementary Palette

#180 is the best complementary color to Ultraberry. Warm green shades generally complement the cool magenta hues best as they are found on the opposite end of the color wheel. The most popular #708 complementary color is White, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of warm blue, cool magenta, and warm magenta colors offers a soft combination of similar cool shades. The analogous colors of White are #308 and #880054. Thus found on the left and right of #708 on the color wheel with a 30° gap. Consider matching White and Fresh Eggplant colors as they work well with Ultraberry.

Split-complementary Palette

The split-complementary Ultraberry palette consists of #083 and #548800 colors. They can be found 30° apart on either side of the complementary color (#180). Try White and Limeade colors in combination with #708, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #708 offers a combination of warm cyan and warm yellow shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Ultraberry. Thus White and White giving maximum hue separation to use all three together.

Square Palette

The square color palette of Ultraberry contains three additional colors. Thus, complementary White, White, and Orient split by 90° on the color wheel. #708 square combo is a palette of cool magenta, warm red, warm green and cool cyan shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Ultraberry tetradic combo consists of warm green complementary color (#180) and two others. The White is positioned 120° clockwise from the primary color and Navy Blue – 120° from the complementary White. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #870 and #001088.

Conversion Table

In a RGB color space, hex #770088 is made of 47% red, 0% green and 53% blue. In a HSL mode Ultraberry has a hue angle of 292.5°, a saturation of 100% and a lightness of 26.67%. In a CMYK space (used in printing only), hex #770088 is made of 6.66% cyan, 53.33% magenta, 0% yellow and 46.67% black ink.

HEX #770088
RGB Decimal rgb(119,0,136)
RGB Percentage 47%, 0%, 53%
CMYK 6.66, 53.33, 0, 46.67
HSL hsl(292.5,100%,26.67%)
HSV (or HSB) hsv(292.5,100%,53.33%)
CIE-LAB lab(28.6413,58.7728,-43.4369)
XYZ xyz(12.0517,5.6995,23.7575)
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