Rum Riche Color

#990044

Rum Riche is deep, warm-toned shade of red magenta. It is better contrasting with white. This color combines beautifully with green cyan, mid blue or yellow green

Inverse Color #6fb
Complementary Color #009954
Color Shade: red magenta (333.33° hue)
Color Temperature: warm
Lightness: 30% (better contrasting with white)
Rum Riche Color Sample
Rum Riche Color Sample

Better Alternatives To #990044

If you're looking for a similar red magenta shade, there are some better alternatives to Rum Riche Color. The Aztec Warrior color for instance is a lighter and a bit more faded option, however this color has a warm magenta bias. Consider a lighter and more soft alternative called Pure Passion (#b40039) for more calm effect. Try Chernobog as it also a bit more faded and calm.

Complementary Palette

#009954 is the best complementary color to Rum Riche. Green cyan shades generally complement the red magenta hues best as they are found on the opposite end of the color wheel. The most popular #904 complementary color is Green Haze, as it offers maximum contrast and grab the viewer's attention.

Analogous Palette

The analogous palette of mid magenta, red magenta, and mid red colors offers a soft combination of similar warm shades. The analogous colors of White are #990090 and #990800. Thus found on the left and right of #904 on the color wheel with a 30° gap. Consider matching Flirt and Red Berry colors as they work well with Rum Riche.

Split-complementary Palette

The split-complementary Rum Riche palette consists of #009099 and #009908 colors. They can be found 30° apart on either side of the complementary color (#009954). Try Persian Green and Japanese Laurel colors in combination with #904, as they are not as contrasting as a complementary color, hence, giving more hue variety to make your design stand out.

Triadic Palette

The triadic palette of #904 offers a combination of blue cyan and yellow green shades and equally high contrast between the three of them. Find triadic colors at the 120° distance from the Rum Riche. Thus Smalt and Limeade giving maximum hue separation to use all three together.

Square Palette

The square color palette of Rum Riche contains three additional colors. Thus, complementary Green Haze, Olive, and Navy Blue split by 90° on the color wheel. #904 square combo is a palette of red magenta, mid yellow, green cyan and mid blue shades that work together well.

Tetradic Palette

The tetradic palette is a bit more complex than the square and has more of a rectangle shape. Rum Riche tetradic combo consists of green cyan complementary color (#009954) and two others. The Limeade is positioned 120° clockwise from the primary color and Purple – 120° from the complementary Green Haze. This palette is not recommended to use as-is. Try to tweak the saturation and brightness of #439900 and #540099.

Conversion Table

In a RGB color space, hex #990044 is made of 69% red, 0% green and 31% blue. In a HSL mode Rum Riche has a hue angle of 333.33°, a saturation of 100% and a lightness of 30%. In a CMYK space (used in printing only), hex #990044 is made of 0% cyan, 60% magenta, 33.33% yellow and 40% black ink.

HEX #990044
RGB Decimal rgb(153,0,68)
RGB Percentage 69%, 0%, 31%
CMYK 0, 60, 33.33, 40
HSL hsl(333.33,100%,30%)
HSV (or HSB) hsv(333.33,100%,60%)
CIE-LAB lab(32.2348,57.278,6.5971)
XYZ xyz(14.1803,7.1897,6.1092)
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